Monday, June 4, 2018 from 3:30PM - 5:00PM
Building Public Will: Moving Beyond Awareness to Achieve Change
Is it ever enough for people to simply know more about something? Abundant research shows that people who are only given more information are unlikely to change their beliefs or behavior. In this session, we’ll show you how to use straightforward communication approaches to move people from being more aware of an issue to having a better understanding of it and being willing to take actions that can lead to social change.
Download Slides:CAIA-TSCS-PublicWillBuilding-2018
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